G’day, aspiring magnates and business wizards! Have you ever wondered how Amazon navigates the wild seas of e-commerce while making it seem like a leisurely Sunday sail? We have the answer, and it lies in the brilliant minds of Al Ries and Jack Trout in their illustrious book, “The 22 Immutable Laws of Marketing“. So, strap on your learning hats as we break down these laws and give them a contemporary twist that’s as fresh as a daisy but as relatable as your favourite pair of slippers.
The Law of Leadership: Begin with a Bang
Remember when Apple introduced the iPhone to the world? The first iPhone revolutionized the mobile industry; today, the brand remains synonymous with smartphones. Start your journey with an innovative, ground-breaking idea. As the old saying goes, the early bird gets the worm.
The Law of Category: Be the King of Your Jungle
If you can’t be the first, don’t fret. Be different. Find a niche, make it your own, and rule it. For example, you might not be the first to sell organic tea online, but you could be the first to sell organic herbal tea exclusively sourced from Australian farms. It’s all about finding a category you can lead.
The Law of the Mind: Winning Hearts and Minds
Clever marketing is about building emotional connections. Take the iconic Dove Real Beauty campaign – it focused on body positivity and self-esteem rather than just soap. It resonated with consumers emotionally, making the brand memorable and loved.
Hold on a sec, time for a quick laugh. Why don’t marketers like trampolines? They’re scared of high bounce rates!
The Law of Focus: The Sniper Approach
It’s better to be a master of one trade than a jack of all. Google didn’t become a tech giant by trying to be everything to everyone. They focused on one thing – being the best search engine – and the rest, as they say, is history.
The Law of Exclusivity: Claim Your Territory
It’s survival of the fittest. No two brands can claim the same concept in a consumer’s mind. If a competitor has already taken an idea, find another one. Marketing is like a picnic, you wouldn’t want to set up your blanket where someone else has laid theirs, right?
There you have it – five of the 22 laws that form the marketing gospel, according to Al Ries and Jack Trout. They may be called ‘immutable’, but with a bit of creative interpretation, we’ve given them a modern spin.
As we wrap up, here’s a little joke to brighten your day. Why did the marketer get kicked off the trampoline? Because he had too many bounces!
Ready for lift-off?
Ready to conquer the e-commerce world with your business idea? Click here and let’s create your success story together! Speak to us at Mzaash for a customized business strategy to scale your eCommerce business.
*Disclaimer: This blog post is inspired by concepts presented in “The 22 Immutable Laws of Marketing.” The ideas are reimagined and presented to the source material. This is not a replacement for reading the book.
About Author:
Zahid Anwer is Chief Merchant Success Officer at MZaash. With his extensive experience and expertise in ecommerce, Zahid joined MZaash in 2019 to lead the team towards merchant success. Known for his strategic insights and innovative approach, Zahid is passionate about helping ecommerce sellers thrive on platforms like Amazon.
For any one-on-one discussion, you may reach to him at: Zahid@MZaash.com
