Hello, ambitious go-getters and future tycoons! Ever wondered why some ideas stick like glue while others disappear like a magician’s rabbit? Today, we delve into the captivating book, “Made to Stick: Why Some Ideas Survive, and Others Die” by Chip Heath and Dan Heath. We’ll unwrap its principles, serve them with a contemporary twist, and dish them out as bite-sized insights for the entrepreneur in you.
Simplicity: Keep It Short and Sweet
Just like the golden arches of McDonald’s, simplicity is the hallmark of sticky ideas. Complexity is the enemy of memory, so keep it simple, mate! Your concept should be as simple as a cheeseburger – tasty, satisfying, and easily understood.
Unexpectedness: Catch Them Off Guard
Remember when Red Bull decided to sponsor a man jumping from the edge of space? That’s unexpectedness at its finest! It captured global attention and left a lasting impression of Red Bull as a boundary-pushing brand.
Concreteness: Be Real, Be Bold
Concrete ideas are easier to understand and remember. When Apple launched the iPod, they didn’t say it had a 5GB memory. They said it puts “1000 songs in your pocket”. Now that’s concrete – and it sticks.
Speaking of concrete, how many marketers does it take to change a light bulb? None, they’ve automated it!
Credibility: Make Them Believe
You trust your mum, right? That’s because she’s credible. Similarly, your business idea should carry a seal of credibility. Elon Musk didn’t just claim that electric cars are the future; he showed it with Tesla. Be like Elon (minus the Twitter theatrics!).
Emotion: Connect Heart to Heart
Remember the last time you teared up over a commercial? That’s emotion at work. A great example is the Thai Life Insurance ads that tug at your heartstrings, making their brand memorable. People forget what you said, but never forget how you made them feel.
Stories: The Ultimate Sticky Glue
Humans are hardwired to remember stories. A classic example is Nike’s ‘Just Do It slogan, which is a story of overcoming challenges in three simple words. If your business idea tells a compelling story, you’re halfway to making it stick.
Alright, time for a quick chuckle. What’s a marketer’s favorite drink? Brand-y!
Ready?
Fired up and ready to make your business ideas stick? Let’s chat! Connect with us at Mzaash. We provide customized business strategies that’ll take your eCommerce business from fledgling to soaring.
About Author:
Zahid Anwer is Chief Merchant Success Officer at MZaash. With his extensive experience and expertise in ecommerce, Zahid joined MZaash in 2019 to lead the team towards merchant success. Known for his strategic insights and innovative approach, Zahid is passionate about helping ecommerce sellers thrive on platforms like Amazon.
For any one-on-one discussion, you may reach to him at: Zahid@MZaash.com
