Winning the eCommerce Mind Battle: Lessons from ‘Positioning’ for Today’s Online Entrepreneurs

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A Twist on Positioning: Sculpting Perceptions

Are you an online entrepreneur still hunting for that elusive formula to make your product a darling of the masses? Well, your search ends here! It’s not about what you do to a product but what you do to the consumer’s mind. Remember how Uber positioned itself not as a taxi service but as a tech company offering a “private driver for everyone”? Now, that’s intelligent positioning!

Simplicity: Your Secret Weapon

Simplicity isn’t just about your brand message, website design, and user experience. If Picasso were an online entrepreneur, he’d say, “Simplicity is the ultimate sophistication.”

Being First: Conquer the Mind

Being first grants you the ‘top of mind’ position. Even though Tesla wasn’t technically the first electric car, they were the first to make it cool and desirable, cementing their position in our minds. 

Not the First? No Problem

If you’re not the first, all’s not lost. You can still succeed by positioning yourself against the leader. Remember the age-old “Pepsi Challenge”? By placing itself against Coca-Cola, Pepsi managed to carve out its own space in the cola market.

Positioning: A Game of Constant Adaptation

As eCommerce landscapes shift, your positioning should evolve too. Remember Netflix? They started as a DVD rental service but foresaw the rise of streaming and repositioned themselves accordingly. Now they are the kings of the streaming world.

Wrapping Up: The Art of Positioning

Remember, positioning is all about the mind of your customer. It’s your secret weapon to break through the clutter and make your eCommerce product stand out.

Looking for more eCommerce strategies? It’s our version of an “eCommerce cheat code” that will help your business scale new heights! Let’s get together and plot a battle plan to win the minds of your customers.

About Author:

Zahid Anwer is Chief Merchant Success Officer at MZaash. With his extensive experience and expertise in ecommerce, Zahid joined MZaash in 2019 to lead the team towards merchant success. Known for his strategic insights and innovative approach, Zahid is passionate about helping ecommerce sellers thrive on platforms like Amazon.

For any one-on-one discussion, you may reach to him at: Zahid@MZaash.com

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Product Setup– The Foundation Stone

They say winning product is the foundation stone of success, especially at Amazon. So is true.

Whether you are an experienced seller or new to the ecommerce ecosystem, it requires delicate attention to detail in the whole data driven process from product research to its launch. Right first time is the key as any pitfall will drain out the precious capital.

We help to avoid such costly pitfalls.

Product Setup

In product setup, every stage is equally important and contributes to post launch growth and success of the product.

Product Research

Product research is all about analyzing current market trends and competitive forces to reach at “winning” item – the item which can generate good sales at desired profit margin and can be launched in available capital limit.

Product Sourcing and Packaging

Effective product sourcing goes beyond simply buying inventory. It involves sustainable delivery, building relationships for cost benefits and trust, and coupling it with good packaging design that preserves quality, engages customers, and communicates brand identity.

Keyword Research

Product keywords are all the search terms which the customers use to search your product. A good analysis of keywords using different variables of research tools is vital to increase the visibility in Amazon search engine or Google and alike.

Product Listing and Optimization

Product listing is writing effective descriptions and features with keywords that satisfy customer needs and benefits. Listing optimization is the process of ranking products higher on search engines, resulting in increased sales and brand visibility for shoppers.

Product Visuals Work

Visual product images and videos, using brand identity elements, boost sales and build loyalty. Also A+ Content is a powerful tool for registered Amazon brands to showcase product features, comparisons, and more, using rich text, images, and videos to increase sales conversion.

Product Launch

A successful product launch is set of well-planned and coordinated activities to carry out while making the new product available first time for the customers. The goal is to gain the maximum customer/market attention for speedy sales growth, brand awareness and market traction.

Product Research

Product research is all about analyzing current market trends and competitive forces to reach at “winning” item – the item which can generate good sales at desired profit margin and can be launched in available capital limit.

Product Sourcing and Packaging

Effective product sourcing goes beyond simply buying inventory. It involves sustainable delivery, building relationships for cost benefits and trust, and coupling it with good packaging design that preserves quality, engages customers, and communicates brand identity.

Keyword Research

Product keywords are all the search terms which the customers use to search your product. A good analysis of keywords using different variables of research tools is vital to increase the visibility in Amazon search engine or Google and alike.

Product Listing and Optimization

Product listing is writing effective descriptions and features with keywords that satisfy customer needs and benefits. Listing optimization is the process of ranking products higher on search engines, resulting in increased sales and brand visibility for shoppers.

Product Visuals Work

Visual product images and videos, using brand identity elements, boost sales and build loyalty. Also A+ Content is a powerful tool for registered Amazon brands to showcase product features, comparisons, and more, using rich text, images, and videos to increase sales conversion.

Product Launch

A successful product launch is set of well-planned and coordinated activities to carry out while making the new product available first time for the customers. The goal is to gain the maximum customer/market attention for speedy sales growth, brand awareness and market traction.

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Product Marketing

– Make or Break Recipe

Effective marketing is crucial for the success of any product or business, including ecommerce on Amazon. One needs to have a data-centric approach, particularly for sponsored ads management. Quick analysis and timely adjustments are necessary to maximize return on advertising spending.

We help Amazon sellers achieve this goal.

Product Marketing

We devise a comprehensive marketing strategy by exploiting every available options as below and help sellers to sell more and faster by maximising return on each advertising spending.

Search Engine Optimization (SEO)

Amazon SEO improves the quantity and quality of traffic to product listings through organic search results. This boosts product visibility, drives more traffic, improves conversion rates, and thus leads to growth.

Sponsored Ads (PPC) Management

PPC management optimizes keywords, bid prices, ad placement, and ranking to achieve a good conversion rate. Effective management of these elements is crucial for achieving desired sales growth..

Influencer Marketing

An influencer is someone with the authority, knowledge, position, or relationship to affect others’ buying decisions, particularly potential customers. Influencer marketing is a collaboration with these individuals to increase brand awareness and sales among their followers.

Storefront Design 

Amazon store is an immersive, multipage, place to showcase your products to the customers, introduce your brand story and mission/core values. The storefront design allows brand owner to use images, text, videos for a memorable shopping experience at the store.

 

Email Marketing

Email is an effective strategy for reaching existing and potential customers with product offerings, feature updates, discounts, and other messages of interest. A good email should be concise, clear, and well-structured with a call to action. The process can be automated.

Social Media Marketing

Social media platforms have increased brand reach for awareness, website traffic, sales, and community building. They allow for easy access to customer feedback and engagement with various content types.

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Data Analytics

The deep dive in data helps us develop effective strategies for growth and success of Amazon sellers.

Data Analytics– Winning Catalyst

E-commerce marketplaces like Amazon have revolutionized traditional data usage. These platforms provide a wealth of data that can be analyzed to gain insights into competition and market dynamics. In-depth data analysis is vital for effective Amazon business strategies.

We use the best analytical tools to translate data into meaningful business insights. The deep dive in data helps us develop effective strategies for growth and success of Amazon sellers.

Account Audit

An Amazon account audit provides data-backed insights to improve the overall health of an account and increase sales velocity and growth. It reveals issues in product pricing, listings, images, keyword optimization, advertising, and competition analysis.

Sponsored Ads (PPC) Audit

A PPC audit evaluates the performance of advertising campaigns, focusing on sales conversion rates in relation to ad spending. It identifies opportunities to reduce CPC and CPA and increase CTR, all of which maximize ROI. This audit benefits marketing programs regardless of the account’s growth pace.

Sales Performance Analysis

Sales Performance Analysis uncovers patterns, trends, and growth opportunities in your sales data. It helps in optimizing sales strategies and maximizing revenue by leveraging insights on sales velocity, product performance, and customer behavior.

Market Research and Trend Analysis

Our comprehensive market research and trend analysis helps in staying ahead of the competition. With this, gain valuable insights into market trends, customer preferences, and competitor strategies. It aids in making well informed decisions on product selection, pricing, and marketing campaigns.

Demand Forecasting 

It helps in optimizing inventory levels, reduces storage costs, and improves order fulfillment. Our data-driven approach ensures efficient inventory management by accurately forecasting demand patterns and preventing stock outs or overstock situations.

Customer Insights and Segmentation

Understand your customers with our insights and deliver personalized experiences to stick to them for better retention and repeat orders. Analyze customer preferences, behavior, and purchase habits to tailor marketing messages, target specific segments, and enhance customer satisfaction.

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Account Management– Prosperity with Peace

Establishing a brand for sustainable growth on Amazon is a challenging task, and partnering with the right expert can bring significant value to your business. This value goes beyond financial gain, including time-saving, efficiency, and overall management improvement.

Our partnership brings peace and prosperity to all our clients. With below services, our Account Management offering provides a comprehensive solution to optimize your presence on Amazon and drive sustainable growth.

Listing Optimization

Enhance the visibility and appeal of your product listings. Our experts optimize product titles, descriptions, keywords, and images to improve search rankings, click-through rates, and conversion rates.

Review Management

Build a strong reputation with positive customer reviews. We assist in managing and responding to customer reviews, addressing concerns, and maintaining a positive brand image.

Listing Optimization

Enhance the visibility and appeal of your product listings. Our experts optimize product titles, descriptions, keywords, and images to improve search rankings, click-through rates, and conversion rates.

Review Management

Build a strong reputation with positive customer reviews. We assist in managing and responding to customer reviews, addressing concerns, and maintaining a positive brand image.

Inventory Planning

Maintain optimal inventory levels and avoid stock outs or excess inventory. Our team helps you analyze demand patterns, set replenishment strategies, and implement efficient inventory management practices.

Performance Monitoring

Stay on top of your account’s performance with regular monitoring. We track key metrics, provide performance reports, and identify areas for improvement to ensure your account is meeting its goals.

Inventory Planning

Maintain optimal inventory levels and avoid stock outs or excess inventory. Our team helps you analyze demand patterns, set replenishment strategies, and implement efficient inventory management practices.

Performance Monitoring

Stay on top of your account’s performance with regular monitoring. We track key metrics, provide performance reports, and identify areas for improvement to ensure your account is meeting its goals.

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Growth beyond Amazon– Exploring Marketplaces

Amazon’s vast customer base presents both opportunities and threats to businesses. As more companies move online, it becomes harder to be discovered by new customers, leading to rising customer acquisition costs.

However, other ecommerce marketplaces provide ample growth opportunities to explore, including increased customer reach, brand recognition, and revenue, while also fending off intense competition typically associated with Amazon.

We help sellers in maximizing growth by going to other marketplaces/platforms.

Marketplace Expansion Strategy

We develop a comprehensive strategy to expand beyond Amazon, on platforms like eBay, Walmart Marketplace, Shopify, and more. We analyze market trends, competitor landscape, and customer demographics to identify the most suitable marketplaces and then assist in their whole account setup and management.

Multi-channel Fulfilment (MCF) Integration

Seamlessly manage multiple sales channels with our multi-channel integration service. We integrate your inventory, orders, and fulfillment processes across different marketplaces and platforms, streamlining operations and ensuring a consistent customer experience.

Cross-border Expansion 

Unlock new markets and tap into international customer bases with our cross-border expansion service. We guide through the complexities of international selling like compliance, logistics, and localized marketing strategies, helping you expand your reach and revenue globally.

Advertising and Promotions

Enhance your visibility and attract customers on various marketplaces through targeted advertising and promotions. We develop customized advertising campaigns and promotional strategies tailored to each marketplace’s unique audience, maximizing your exposure and driving sales. 

Brick and Mortar Store Conversion 

Transform your physical store into an online retail powerhouse. We assist you in the process of setting up an online store using platforms like Shopify, Magento, or WooCommerce, ensuring a seamless transition from brick and mortar to a thriving online presence. 

Advertising and Promotions

Enhance your visibility and attract customers on various marketplaces through targeted advertising and promotions. We develop customized advertising campaigns and promotional strategies tailored to each marketplace’s unique audience, maximizing your exposure and driving sales. 

Brick and Mortar Store Conversion 

Transform your physical store into an online retail powerhouse. We assist you in the process of setting up an online store using platforms like Shopify, Magento, or WooCommerce, ensuring a seamless transition from brick and mortar to a thriving online presence. 

  • +61 451 343 780
  • hello@mzaash.com