Spotting Your eCommerce Purple Cow: Transformative Lessons from Seth Godin

Purple Cow Principle: The Power of Remarkability In an ocean of black and white cows, the purple one stands out, doesn’t it? Suddenly, “Cow Spotting” is everyone’s favourite hobby. This is the kind of attention your eCommerce needs to seek. A great example is Amazon’s Prime service, a “purple” idea that transformed the customer experience […]