Purple Cow Principle: The Power of Remarkability
In an ocean of black and white cows, the purple one stands out, doesn’t it? Suddenly, “Cow Spotting” is everyone’s favourite hobby. This is the kind of attention your eCommerce needs to seek. A great example is Amazon’s Prime service, a “purple” idea that transformed the customer experience with express delivery and other perks. It’s like Christmas every day, and who doesn’t love Christmas?
The Risk of Playing It Safe: Remarkability Vs. Ordinary
“Safe” is the new risky, folks! Sticking to the tried-and-tested might land you in the museum next to the dinosaur fossils. Blockbuster, the once-mighty movie rental mogul, lost its market to Netflix because it chose to play it safe and stick with physical rentals. The outcome? Netflix and chill while Blockbuster got a chill down its spine
Marketing to the Innovators and Early Adopters: Leading the Herd
In eCommerce, finding your trendsetters and early adopters is like winning the lottery without that annoying tax part. Bonobos, an online-only apparel brand, rode this wave by targeting men who wanted better fitting pants. A niche market or a genius move? We’d say both.
The Ideavirus: Spreading the Purple
In the age of the Internet, “ideaviruses” spread faster than embarrassing high school photos. eCommerce platforms can launch a unique product or service, create a buzz around it, and watch it go viral. Dollar Shave Club did that with its initial low-cost subscription model, disrupting the grooming industry. The result? Well-groomed men with well-padded wallets.
Packaging the Cow: The Remarkable Product Experience
Last but not least, let’s talk about the product experience. Luxury eCommerce retailer Net-A-Porter offers not just high-end fashion but also a superior unboxing experience. It’s like getting a present from your rich, stylish aunt every single time! This can be the difference between being just another drop in the ocean and being the entire wave.
Let’s be honest; navigating your eCommerce journey without a ‘Purple Cow’ is like trying to milk a bull – it won’t end well. Need help to spot your ‘Purple Cow’? Get in touch with us for a personalized Remarkability Strategy Session today!
