In the bustling world of eCommerce, standing out from the crowd is a challenging feat. But what if I told you there’s a secret weapon that could give your online store a competitive edge? Enter Shopify Metafields, a feature that allows you to add custom data to your products, creating a personalized and high-converting product page
Let’s break this down into real-world scenarios. Imagine you’re selling a range of organic skincare products. With Shopify Metafields, you can add extra details like ingredients, skin type suitability, or user instructions to each product. This enriches your product page and makes the shopping experience more informative and personalized for your customers.
You might be thinking, “Sounds great, but I’m not a tech whiz. How do I go about this?” Well, the good news is, you don’t need to be! Shopify has made adding these custom Metafields to your products incredibly easy.
Creating Your Shopify Product Metafields
Creating a Metafield is like preparing a placeholder for your custom data. Here’s a step-by-step guide to get you started:
1. Log in to your Shopify admin.
2. Navigate to Settings > Metafields.
3. Select ‘Products’ in the Metafields type.
4. Click on the ‘Add definition’ button.
5. Give a name to your Metafield definition. Shopify will suggest some standard Metafield definitions, but you can also create a custom one.
6. Keep the Namespace and key as it is. The system uses these to identify the Metafield definition.
7. Optionally, add a description to your Metafield definition. This could include the purpose of creating it.
8. Check the ‘Give access to Storefront API requests’ option.
9. Select a content type from the list. This represents the type of value the Metafield will store.
10. You will get different validation options for the Metafield values based on the content type you select. Set the validation rules carefully.
11. Hit the ‘Save’ button.
And voila! You’ve created your Metafield definition. The next step is adding values to your Metafields.
Adding Values to Your Shopify Product Metafields
Once you’ve created the Metafield definitions, it’s time to add value. Here’s how:
1. Click on the space beside the Metafields name.
2. Based on the type or format of the value, Shopify will provide you with the option to feed the value, such as a text box, image browse button, colour picker, date & time selector, etc. Add the value there.
3. Click on the ‘Save’ button.
Now, you’ve added values to your Metafields. But how do you display these on your online store? Let’s find out.
Displaying Product Metafields in Shopify
To make the Metafields visible on your website, you need to connect the existing Metafields to your current store theme. Here’s how:
1. From the Shopify admin, go to Online Store > Theme.
2. Go to the theme editor by clicking the ‘Customize’ button on your current store theme.
3. Open the page template where you want to display the Metafields value, e.g., the Product page.
4. Add a block or section to the page where you wish to show the Metafield values.
5. Click on the ‘Connect dynamic source’ icon.
6. Select the Metafield you want to connect to the block or section. You can also add new Metafield definitions by clicking on ‘Add Metafield’.
7. Click on the ‘Insert’ button.
8. Add text to represent the Metafield value in a better way.
9. Hit the ‘Save’ button.
And there you have it! You’ve successfully added and displayed Metafields on your Shopify store.
Key Takeaway
Shopify Metafields is a powerful tool that can enhance your eCommerce store’s functionality and appearance. Adding custom data to your products can give your customers a more personalized and informative shopping experience. Whether you’re a small business owner looking to save every penny or a seasoned eCommerce expert, understanding and utilizing Shopify Metafields can give your online store a competitive edge.
