Introduction
Ever wondered how some content pieces become the talk of the town while others fade into oblivion? Well, folks, it’s not rocket science. It’s Joe Pulizzi’s Epic Content Marketing doing the trick. But hey, don’t worry. I’ve broken down the juggernaut for you, packed with practical examples and a dash of humour. Get ready for a fun and enlightening ride!
Unleashing the Power Couple: Content and Context
When you think about a king, there’s always a queen beside him. The same is true for content and context. Ensure your content doesn’t drown in the ocean of information that hits an average internet user daily. Instead, make it swim like a Red Bull-drinking Michael Phelps! And speaking of Red Bull, they’ve mastered selling a lifestyle, not just an energy drink. Their content mirrors the extreme, adventurous spirit of their consumers.
A Little Humor Goes a Long Way
Here’s a fun thought: What do you call a group of musical whales? An orca-stra! Okay, jokes apart, let’s move on to our next lesson from Pulizzi.
The Great Content Treasure Hunt: Finding Your Content Gap
When everyone zigs, you zag! That’s how you fill the content gap in your market. Your mission, should you choose to accept it, is to find this gap and fill it with content that’s as unforgettable as my whale joke. Just take a page out of Dollar Shave Club’s book. Their hilarious viral video was more than just a laugh riot – it was a well-filled content gap.
Content Calendar: Your Content Marketing GPS
Would you start a road trip without Google Maps? I didn’t think so! Similarly, navigating the content marketing journey without a content calendar is like driving blindfolded. You might get somewhere, but it won’t be where you intended. And if you’re thinking about who does this well, just look at Moz’s regular, valuable content. It’s as consistent as my morning coffee craving!
The Art of Aging: Evergreen Content
Content, like fine cheese, can get better with age. Wikipedia is the epitome of this – no matter when you land on their page, the information is always relevant. This timeless, always relevant content is called ‘Evergreen Content.’
Conclusion: The Epic Journey Awaits You
In the grand gala of content marketing, don’t be the loudest voice; be the most compelling one. It’s a conversation, not a monologue. Remember, you’re not in a race to produce the most content; you’re in a race to create the most impactful, authentic content.
Ready to embark on this epic journey? Let’s make your business the talk of the town! Speak to us for a custom-tailored business strategy, perfect for propelling your eCommerce business into the stratosphere.
Parting Thoughts
Just like my humour, amazing content is all about timing and delivery. And always remember, in content marketing, “Be a voice, not an echo.”
